9 Dec 2009
Scottsdale, Arizona – December 2009 - The Beauty Show TV opens doors to China for the beauty, spa, health, fitness and fashion industry to reach the worlds’ largest female market – a staggering 420 million women who want to know the latest buzz in the U.S. beauty – lifestyle market.
In 2003, The Beauty Show was invited by the Chinese government to take part in a media trip to be one of the first TV shows to air in China that was produced from another country. The Beauty Show aired on China Airlines and established a legal working relationship and representation. Now, in January 2010, The Beauty Show is launching its’ official Chinese web TV site hosted in China. Concurrently, The Beauty Show TV series will begin to air on multiple TV stations as five minutes news reports on beauty trends coming from America.
How does this help the Beauty Industry in the U.S.?
The Beauty Show Chinese TV website will be available to beauty industry companies in the U.S., Canada and Europe to post press releases, advertise, sell products and take part in TV news programming. In addition, The Beauty Show is now established to help other beauty product companies legally register their products in China and have the extensive marketing support The Beauty Show offers.
Why set your sites on the China market?
* There are 1.2 billion people in China – there are 400 million TV viewers
* There are now 1,283 public TV channels in China – the most in the world
* China TV reaches 94% of the population
* There are 500 million internet users in China - - compared to 64 million in the U.S.
* Beauty product sales is the 5th largest consumer market in China
* China now has over 1.5 million salons compared to only 0.3 million in U.S.
* A study on 10,000 salons showed an average of 17 million visits weekly!!
* A China TV beauty contest wherein one woman went through 200 days of cosmetic
surgery brought in $100 million in advertising income
* For 12 out of 14 years, the growth rate of cosmetic sales in China has exceeded that of
the overall economy, with the highest annual growth rate reaching 63%
* A Slim Patch company sold 7 million products since 2008
* There was recently a 30-minute TV program on in China just showing how to put on
artificial eyelashes!
* From 1980 – 1990 there were 200 million babies born – this is called the “gold mine”
generation. This is a greater population than California, Texas and New York combined. This age group compiles a large majority of on-line shoppers.
* The number of Chinese younger than 30 will surge by 61% to 500 million people by
2015. That’s more than the current population of the U.S.
The Best News - - Chinese women want everything American – they want to know what we do for beauty, how we do it, what is popular, what the latest trends are and what the celebrities are doing. This is what The Beauty Show aims to deliver!
Maria Camille
| 
