16 Aug 2009
Scottsdale, Arizona – August 16, 2009 – US-based The Beauty Show TV announced that it is launching a pilot TV series in China to reach the worlds’ largest female market – a staggering 420 million women who buy beauty products.
Formerly on China Airlines, The Beauty Show is now shooting pilot segments featuring US content on the beauty, fashion, fitness and spa industries to appeal to a wider, more sophisticated female audience in China. Maria Camille, Executive Producer of The Beauty Show says “the China television market for our product has seen tremendous growth since we were on China Airlines several years ago. Now, the lifestyle (beauty) industry is the 5th fastest growing industry segment in China and is seeing 15% plus growth each year. This combined with over 400 million TV viewer households reaching 94% of the population, means high demand for the quality content we plan to deliver.”
About The Beauty Show TV;
Now celebrating ten years of production, “The Beauty Show” is a half hour “feature magazine TV show,” which uses editorial personality with CNN-like credibility to deliver the latest and best information in the beauty, spa, resorts, fitness, and fashion industries with the look and feel of entertainment programs like “Extra” and “Access Hollywood.”
The Beauty Show is the first of this genre’ to be aligned with “new media” opportunities which includes niche branded entertainment, enhanced interactive capabilities, distribution by Video on Demand programming, Internet downloaded subscriptions, WEB TV and magazine marketing.
The Beauty Show TV has been distributed through The Turner Group, Comcast Cable, ION TV and Entertainment in Motion, the worlds’ largest in-flight media distribution company. Concurrently, the programming is streaming on The Beauty Show’s WEB TV and eight other video centric social networking sites.
The Beauty Show programming is produced by US-based A BIG Production Company, which is a “new media” company leading the way in solutions for “new model” television programming and advertising by producing content that can be versioned or customized to build brands through the integration of delivering branded TV media platforms.
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