The Premiere Lounge, the ultimate destination venue for celebrities and entertainment, will be the site of many high-profile events during the Festival, including the opening events and parties for Thumbsucker and Matador; and the second annual Benderspink/Thrive Records party featuring a live performance by “Deep Dish.”  During the day, the Lounge will transform into a Celebrity Retreat & Spa, sponsored by Mae & J handbags, Salt Jeans, The Humane Society, Etnies, Stila Cosmetics and Scampy PJ’s, and will offer upscale spa services by The Beauty Show.   

Premiere LIVE, the magazine’s radio show, will be interviewing new filmmakers and actors about their upcoming projects with remote coverage from the Premiere Lounge from January 22- January 25.  Hosted by five time Emmy award winning television veteran Kent Shocknek, the program broadcasts in more than 50 markets nationwide every Saturday from 9am-11am PST.  Award winning broadcast veteran Alan Taylor is executive producer of the program.

“We are delighted to be bringing The Premiere Lounge back to Park City, Utah for the second year throughout the Sundance Film Festival, the most important annual event for independent filmmaking.  This impactful branded entertainment experience brings Premiere's access and influence to life for our advertising partners and sponsors," said Turcotte.

“The Premiere Lounge functions as an exciting entertainment platform that offers a vehicle for interaction between media, filmmakers, buyers, celebrities, studios and corporate partners,” commented David Manning, Managing Partner of LIVEstyle Entertainment.  “It provides an opportunity for all those involved to come together and celebrate the Festival and support the film industry.”

LIVEstyle Entertainment is a New York City based lifestyle marketing and expert event production company.  LIVEstyle specializes in engineering non-traditional brand communication solutions within music, film, fashion and sports for its clients.  More information about LIVEstyle Entertainment can be found at http://www.livestylent.com.

Premiere, the movie magazine, is part of a global network that includes editions published in France, Spain, Portugal, Poland, Czech Republic, Korea and Japan.  Premiere covers the style, spirit and soul of Hollywood and offers unparalleled access to Hollywood’s A-list as well as part of the art and commerce of the film industry.  

Premiere is published by Hachette Filipacchi Media U.S., Inc. (HFM U.S.), the New York-headquartered subsidiary of Hachette Filipacchi Médias, the world’s largest magazine publisher, a division of Lagardère SCA.